Economic And Technology Management Review Vol. 9 (b)

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Economic and Technology Management Review Vol. 9b (2014) • 2014 • ISSN 1823-8149 •

     Editorial
     YM Tengku Dato’ Mohd Ariff Tengku Ahmad – Chairman
     Rozhan Abu Dardak (Dr.)
     Tapsir Serin
     Rosiah Hamzah
     Nik Rozana Nik Mohd Masdek – Secretary

 





TABLE OF CONTENT

  1. Competitiveness of Malaysian fresh agricultural and agro-based products in global markets: A case study in the United Arab Emirates
    (Daya saing produk segar dan produk berasaskan pertanian Malaysia di pasaran global: Kajian kes di Amiriah Arab Bersatu)
    Roslina Ali* and Rozhan Abu Dardak*
    Keywords: agricultural fresh and processed products, UAE, export markets, competitiveness
    [
    Abstract] [PDF]

  2. Status and potential of mushroom industry in Malaysia
    (Status dan potensi industri cendawan di Malaysia)
    Mohd Zaffrie Mat Amin*, Azahar Harun* and Mohd Amirul Mukmin Abdul Wahab*
    Keywords: mushroom, import, export, trade, Malaysian industry

    [
    Abstract] [PDF]

  3. Model logik kabur sebagai alternatif untuk pemilihan usahawan
    (Fuzzy logic model as an alternative for entrepreneur selection)
    Mohd Fadil Mohd Yunus*, Aslinah Lee Nyuk Fong*, Azmi Abd Razak*, Mohd Hairy Azwan Mohd Bakhtiar** dan Yaseer Suhaimi Mohd***
    Kata penunjuk: model logik kabur, penilaian pemilihan usahawan

    [
    Abstract] [PDF]

  4. Consumer preferences and purchasing intention towards a new healthy snack product
    (Penerimaan dan pertimbangan untuk membeli dalam kalangan pengguna terhadap produk snek sihat baharu)
    Rashilah Mohamad*, Nur Fazliana Md. Noh* and Sharifah Samsiah Mohamad**
    Keywords: correct prediction rate, snack product, consumer acceptance, purchasing intention, granola bar, MARDI
    [
    Abstract] [PDF]

  5. Indeks kepuasan hati pelanggan dalaman MARDI: Perbandingan antara kumpulan kerja
    (Internal customer satisfaction index in MARDI: Comparison between working group)
    Fadhilah Annaim Huda Hashim* dan Maria Ibrahim**
    Kata petunjuk: indeks kepuasan hati, pekerja, kualiti, MARDI
    [
    Abstract] [PDF]

  6. Consumer acceptance and preference towards frozen smoked fish developed by MARDI
    (Penerimaan pengguna terhadap ikan salai sejuk beku yang dibangunkan oleh MARDI)
    Nur Fazliana Md Noh*, Rashilah Mohamad*, Rozhan Abu Dardak* and Che Rohani Awang**
    Keywords: smoked fish, consumer acceptance, consumer preference, dory, African catfish
    [
    Abstract]
    [PDF]

  7. Persepsi pengeluar snek terhadap pembungkusan dan pelabelan
    (Perception of snack producers towards packaging and lebelling)
    Suwardi Afandi Ahmad* dan Mohd Arif Wahid**
    Kata penunjuk: persepsi, snek, pembungkusan dan pelabelan
    [
    Abstract] [PDF]

  8. Potensi pasaran kuih-muih tradisional sejuk beku di Selangor
    (Market potential of frozen traditional cakes in Selangor)
    Sharina Shamsudin*, Rozhan Abu Dardak**, Mohd Nizam Mohd Nizat* dan Suwardi Afandi Ahmad*
    Kata Penunjuk: teknologi pembekuan makanan, pasaran produk sejuk beku, produk sejuk beku, kecenderungan pengguna, saluran perolehan
    [
    Abstract] [PDF]

  9. Factors affecting user’s perception towards Tasek Bera wetland area in Pahang
    (Faktor yang memberi kesan kepada persepsi pengguna terhadap kawasan tanah lembap Tasik Bera di Pahang)
    Hairazi Rahim*, Mad Nasir Shamsudin**, Alias Radam*** and Awang Noor Abdul Ghani****
    Keywords: dimensions, environmental perception, Tasek Bera wetland area, EFA
    [
    Abstract] [PDF]

  10. Sharing of knowledge on rice technology through publications
    (Perkongsian maklumat teknologi padi melalui penerbitan)
    Rosiah Hamzah, Mahani Saim, Hazida Syima Hamazah and Syahirah Abd. Razak
    Keywords: rice research, publications, journals, bulletins, research disciplines
    [
    Abstract] [PDF]

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Economic and Technology Management Research Centre,
MARDI Headquarters, Persiaran MARDI- UPM, 43300 SERI KEMBANGAN,
SELANGOR, MALAYSIA
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