Economic and Technology Management Review Vol. 11b (2016) • 2016 • ISSN 1823-8149 •

    Editorial

    Tapsir Serin – Chairman
    Rozhan Abu Dardak (Dr.)
    Engku Elini Engku Ariff (Dr.)
    Chubashini Suntharalingam (Dr.)
    Hazida Syima Hamazah
    Sharfah Robiaah Tengku Embong
    Nik Rozana Nik Mohd Masdek – Secretary

TABLE OF CONTENT

1. Intellectual property management and commercialisation of agricultural research: A case of MARDI
   (Pengurusan harta intelek dan pengkomersialan penyelidikan pertanian: Satu kajian kes MARDI)
   Sharif Haron*, Tapsir Serin**, Nik Rozana Nik Mohd Masdek**, Amanah Mustakimah Siraj***, Mohammad Fauzy Tambi***, Siti Shurazizah Sukhur****,Badaruzzaman Mohamad Noh**** and Allicia Jack*
   Keywords: Intellectual property, agriculture research investment, agricultural research and development (R&D), commercialisation, MARDI

   [Abstract] [PDF]
   
   

2. Technology adoption decision among food manufacturers: What are the critical factors?
   (Keputusan mengguna pakai teknologi dalam kalangan pengilang makanan: Apakah faktor kritikal?)
   Suwardi Afandi Ahmad*, Mohd Yunus Sharum**, Yaseer Suhaimi Mohd*** and Tapsir Serin****
   Keywords: technology adoption decision, innovation, factor analyses, food manufacturers

   [Abstract] [PDF]
   
   

3. Development of herbal selection criteria for Malaysian herbal industry
   (Pembangunan kriteria pemilihan herba untuk industri herba Malaysia)
   Mohd Hafizudin Zakaria*, Amin Mahir Abdullah**, Nitty Hirawaty Kamarulzaman** and Ismail Abd. Latif**
   Keywords: Delphi method, factor analysis, herbal selection criteria, herbal industry

   [Abstract] [PDF]
   
   

4. Functional food business potential analysis in Malaysia, Thailand, Indonesia and The Philippines
   (Analisis potensi perniagaan bagi makanan fungsian di Malaysia, Thailand, Indonesia dan Filipina)
   Nor Amna A’liah Mohammad Nor*, Nik Rozana Nik Mohd Masdek* and Nurul Huda Sulaiman*
   Keywords: functional food, health food, Boston matrix

   [Abstract] [PDF]
   
   

5. Perceptions and inclinations of consumers towards the purchase of fresh agricultural produce via e-business
   (Persepsi dan kecenderungan pengguna terhadap pembelian barangan segar pertanian melalui e-perniagaan)
   Suhana Safari* and Salmiah Mahnoon*
   Keywords: e-business, e-commerce, fresh agriculture produce, perception, behaviour, acceptance

   [Abstract] [PDF]
   
   

6. Economic values of conservation attribute options in Cameron Highlands
   (Nilai-nilai ekonomi pilihan atribut pemuliharaan di Cameron Highlands)
   Hairazi Rahim*, Mohd Amirul Mukmin Abdul Wahab*, Mohd Zaffrie Mat Amin*, Azahar Harun* and Mohd Tarmizi Haimid*
   Keywords: Cameron Highlands, economic valuation, choice experiment, willingness to pay

   [Abstract] [PDF]
   
   

7. Analisis deskriptif penilaian pengguna portal Pusat Ilmu (e-Perpustakaan) MARDI
   [User ratings descriptive analysis towards Knowledge Centre portal (e-Library) MARDI]
   Nurzafirah Mat Zin @ Mohd Zain*, Hazida Syima Hamazah*, Mohd Shahar Saad*, Rohayah Maliki*, Ahmad Farez Saufi Masruddin*, Nik Rozana Nik Mohd Masdek** dan Ainur Aqidah Hamzah***
   Kata kunci: penilaian dan kepuasan, portal Pusat Ilmu (e-Perpustakaan), portal, sumber maklumat elektronik, Katalog Akses Awam Dalam Talian (OPAC), pangkalan data atas talian

   [Abstract] [PDF]