Economic and Technology Management Review Vol. 4 (2009)
• 2009 • ISSN 1823-8149 •
Editorial
Abu Kasim Ali, Alias Radam (Prof. Madya Dr, UPM), Mohd Khairol Mohd Ariff, Raziah Mat Lin, Rozhan Abu Dardak, Siti Hasidah Naim, Tengku Mohd. Ariff Tengku Ahmad, Zainal Abidin Mohamad (Prof. Dr, UPM)
TABLE OF CONTENTS
- Transformation and economic growth of the Malaysian agricultural sector
(Tranformasi dan pertumbuhan ekonomi sektor pertanian Malaysia)
Tengku Mohd Ariff Tengku Ahmad* and Chubashini Suntharalingam*
Keywords: revitalize, trade liberalization, globalization, competitiveness, productivity, growth and strategies
[Abstract] [PDF] - Senario dan prospek industri nanas Malaysia
(Scenario and prospect of Malaysia’s pineapple industry)
Raziah Mat Lin*
Kata penunjuk: industri nanas, status semasa, organisasi dan polisi, penyelidikan dan pembangunan, imbangan perdagangan
[Abstract] [PDF] - Ex post impact assessment of pineapple technology on peat soil
(Penilaian impak ex post teknologi nanas di tanah gambut)
Raziah Mat Lin*
Keywords: pineapple technology, ex post impact, sustainable rural livelihood framework (SRLF)
[Abstract] [PDF] - Income inequality in Malaysian livestock sector
(Ketidaksamaan pendapatan dalam sektor penternakan di Malaysia)
Tapsir Serin* and Alias Radam**
Keywords: inequality, total income, farm income, non-farm income, livestock income
[Abstract] [PDF] - Ex ante assessment on feasibility of Maswangi (MRQ 74) commercialization
[Penilaian ex ante terhadap kebolehlaksanaan pengkomersialan Maswangi (MRQ 74)]
Syahrin Suhaimee*, Mohd Rashid Rabu*, Abu Kasim Ali* and Asfaliza Ramli**
Keywords: ex ante, feasibility study, Maswangi MRQ 74, rice
[Abstract] [PDF] - Assessment of Rubber Industry Smallholders Development Authority (RISDA) service quality in Negeri Sembilan
[Penilaian ke atas kualiti perkhidmatan Pihak Berkuasa Kemajuan Pekebun Kecil perusahaan getah (RISDA) Negeri Sembilan]
Dwi Shinta Agustina*, Amin Mahir Abdullah**, Zainal Abidin Mohamed** and Nitty Hirawaty Kamarulzaman**
Keywords: service quality, SERVQUAL, RISDA, satisfaction, rubber smallholders
[Abstract] [PDF] - Concerns for halalness of halal-labelled food products among Muslim consumers in Malaysia: Evaluation of selected demographic factors
(Keprihatinan pengguna Muslim terhadap kesahihan halalnya produk makanan yang berlambang halal: Penilaian terhadap faktor demografi)
Golnaz Rezai*, Zainal Abidin Mohamed*, Mad Nasir Shamsudin* and Eddie Chiew F.C.*
Keywords: consumer concern, halalness, halal food products, religiosity, halal logo
[Abstract] [PDF] - Pencapaian aktiviti pemindahan teknologi pemprosesan makanan MARDI Kuching, 1989–2007
(Achievement of food processing technology transfer activities in MARDI Kuching 1989–2007)
Nicholas Daniel*, Chua Hun Pin* dan Majelan Serudin**
Kata penunjuk: pemindahan teknologi, pemprosesan makanan, usahawan
[Abstract] [PDF] - Penggunaan dan kecenderungan pengguna terhadap makanan sejuk beku
(Consumer utilization, preferences and perceptions toward chilled and frozen food)
Mohd Hafizudin Zakaria*, Rawaida Rusli* dan Rozhan Abu Dardak*
Kata penunjuk: produk sejuk beku, penggunaan, kecenderungan pengguna, faktor mempengaruhi pembelian, saluran perolehan
[Abstract] [PDF] - Consumers’ perceptions, consumption and preference on organic product: Malaysian perspective
(Persepsi, penggunaan dan kecenderungan pengguna terhadap produk organik: Perspektif rakyat Malaysia)
Rozhan Abu Dardak*, Ahmad Zairy Zainol Abidin* and Abu Kasim Ali*
Keywords: consumer, perception, consumption, preference, organic product
[Abstract] [PDF] - Effect of branding in the marketing of selected tropical fruit: The case of ‘Malaysia Best’ brand
(Kesan penjenamaan terhadap pemasaran buah-buahan tropika terpilih: Kes jenama ‘Malaysia Best’)
Farzana Habib* and Rozhan Abu Dardak**
Keywords: purchase intention, branding, agricultural products
[Abstract] [PDF] - Strategi pemasaran penerbitan ilmiah: Kajian kes Penerbit MARDI
(Marketing strategy of scholarly publication: The case of MARDI Publisher)
Rosiah Hamzah*, Shamala Devi** dan Selvarajah Manikam**
Kata penunjuk: pemasaran, penerbitan ilmiah, strategi pemasaran 4P
[Abstract] [PDF]