Economic and Technology Management Review Vol. 16 (2021)
  • 2021 • ISSN 1823-8149 •
 Editorial

 Senarai Penilai
 1.    Assoc. Prof. Dr. Norsida Man    UPM
 2.    Assoc. Prof. Dr. Nitty Hirawaty    UKM
 3.    Prof. Dr. Kalsom Kayat    UUM
 4.    Dr. Rozhan Abu Dardak    MARDI
 5.    Dr. Mohd Muaz Mahmud    UPM
 6.    Dr. Muzaffar Hamzah    UMS
 7.    Dr. Nur Hafiza Zakaria    USIM
 8.    Assoc. Prof. Dr. Mohd Armi Abu Samah    UIA
 9.    Dr. Ezlika Ghazali    UM
 10.    Dr. Ainu Husna M S Suhaimi    MARDI
 11.    Assoc. Prof. Dr. Zulhamri Abdullah     UPM

 Jawatankuasa sidang pengarang
 1.    Tapsir Bin Serin MARDI (Ketua editor)
 2.    Engku Elini Engku Ariff (Dr.) MARDI
 3.    Hairuddin Mohd. Amir (Dr.) MARDI
 4.    Roslina Ali (Dr.) MARDI
 5.    Hairazi Rahim @ Abdul Rahim (Dr.) MARDI
 6.    Chubashini Suntharalingam (Dr.) MARDI
 7.    Norzalila Kasron (Dr.) MARDI
 8.    Encik Mohd Nizam Mohd Nizat MARDI
 9.    Aimi Athirah Ahmad (Secretary)

TABLE OF CONTENT

1. From farm to China: A case study of Malaysian frozen whole
   durian export supply chain
   (Dari ladang ke China: Kajian kes rantaian bekalan eksport durian sejuk beku
   Malaysia dan bentuk biji)
   Suhana Safari*, Nur Azlin Razali**, Wan Mahfuzah Wan Ibrahim** and
   Mohd Sukri Abdul Rahim***
   Keywords: Malaysian durian export, supply chain analysis, whole frozen durian, market potential,
   China’s durian import

   [Abstract] [PDF]

2. The economic potential of first hybrid rice variety (KADARIA 1)
   adoption in Malaysia
   (Potensi ekonomi penggunaan varieti pertama padi hibrid (KADARIA 1) di
   Malaysia)
   Hairazi Rahim*, Mohd Solihen Jamal**, Engku Elini Engku Ariff* and Syahrin Suhaimee*
   Keywords: KADARIA 1, hybrid rice cultivation, cost benefit analysis (CBA), hybrid seed production,
   partial budgeting

   [Abstract] [PDF]

3. Conceptualizing waste reduction potential by understanding
   consumers’ behavioural intention
   (Mengkonsepsikan potensi pengurangan sisa makanan menerusi pemahaman terhadap
   niat bertingkah laku pengguna)
   Nik Rozana Nik Masdek*, Kelly Wong Kai Seng* and Juwaidah Sharifuddin*
   Keywords: Food waste, household, intervention, sustainable practices, urban, Malaysia

   [Abstract] [PDF]
   
   

4. The importance of building data cube for MARDI
   dashboard development
   (Kepentingan penyediaan kiub data bagi pembangunan papan pemuka MARDI)
   Mohd Shafiq Azizan*, Aida Al-Quswa*, Zaireen Abdul Rahman*, Azrina Asmuni**,
   Elmaliana Albahari*, Muhammad Izzat Farid Musaddin* and Noor Marziah Mat Zain*
   Keywords: analytical processing, data cube, dashboard, multi-dimensional, sequential

   [Abstract] [PDF]
   
   

5. Knowledge transfer programme under 11th Malaysia Plan:
   MARDI’s success story
   (Pemindahan pengetahuan teknologi di bawah Rancangan Malaysia Ke-11:
   Kisah kejayaan MARDI)
   Ahmad Zairy Zainol Abidin*, Nik Rahimah Nik Omar*, Nor Amna A’liah Mohammad Nor*,
   Noorhayati Suratman*, Bashah Ahmad*, Nurul Huda Sulaiman* and Hairuddin Mohd Amir*
   Keywords: entrepreneur, MARDI Entrepreneur Development Program, transferring knowledge

   [Abstract] [PDF]
   
   

6. Youth perception and effectiveness of the Stimulate Programme in
   the Malaysian Fisheries Industry
   (Keberkesanan dan persepsi belia terhadap Program Rangsangan Kerajaan dalam
   Industri Perikanan Negara)
   Hairuddin Mohd Amir*, Aimi Athirah Ahmad* dan Mohd Tarmizi Haimid*
   Keywords: youth, perception, program effectiveness, fisheries industry, SERVQUAL model

   [Abstract] [PDF]