Economic and Technology Management Review Vol. 7 (2012) • 2012 • ISSN 1823-8149 •
Editorial Tengku Dato' Mohd Ariff Tengku Ahmad - Chairman, Abu Kasim Ali, Tapsir Serin, Rosiah Hamzah, Rozhan Abu Dardak - Secretary
TABLE OF CONTENT
- Economic and marketing evaluation of the designer egg industry in Malaysia
(Penilaian ekonomi dan pasaran ke atas industri telur designer di Malaysia)
Roslina Ali*, Abu Kasim Ali*, Wong Hee Kum** and Rawaida Rusli*
Keywords: designer eggs, market structure, market concentration, market share
[Abstract] [PDF] - Awareness and implementation of food quality standards under MARDI’s entrepreneurship programmes
(Kesedaran dan penggunaan standard kualiti makanan dalam program usahawan MARDI)
Zaiha Zeeti Mohamad Yusob*, Rozhan Abu Dardak**, Ghani Senik* and Wan Rahimah Wan Ismail*
Keywords: quality management, food processing industry, entrepreneurs
[Abstract] [PDF] - Assessing consumer purchasing decision for breaded patin fillet
(Penilaian keputusan untuk membeli filet ikan patin berserdak roti)
Rashilah Mohamad*, Che Rohani Awang**, Nur Fazliana Md. Noh, Muhamad Faireal Ahmad* and Nor Azlina Saari*
Keywords: consumer preference, purchase decision, marginal effect, binary logit, regression model
[Abstract] [PDF] - Factors affecting the use of advisory services among small scale food processors in Selangor
(Faktor yang mempengaruhi penggunaan khidmat nasihat di kalangan pemproses makanan berskala kecil di Selangor)
Suwardi Afandi Ahmad*, Ismail Abd. Latif**, Nittiy Hirawaty Kamaruzaman** and Amin Mahir Abdullah**
Keywords: advisory services, food processors, factor analysis
[Abstract] [PDF] - Consumer purchasing intent of brown rice cookies developed by MARDI
(Kecenderungan pengguna membeli biskut beras perang yang dibangunkan oleh MARDI)
Rashilah Mohamad*, Rosniyana Ahmad**, Nur Fazliana Md. Noh* and Nor Azlina Saari*
Keywords: consumer acceptance, descriptive discriminant analysis, logistic regression analysis, odd ratio, purchase intent, local brown rice cookies
[Abstract] [PDF] - Branding as a strategy for marketing agriculture and agro-based industry products
(Penjenamaan sebagai strategi pemasaran produk pertanian dan industri asas tani)
Tarmizi Haimid*, Dwi Rizky* and Rozhan Abu Dardak*
Keywords: branding, marketing strategy, agriculture and agro-based products
[Abstract] [PDF] - Penilaian keberkesanan aktiviti pemindahan teknologi ternakan melalui latihan teknikal
(Evaluation of the effectiveness of livestock technology transfer activities through technical training courses)
Norlida Mohamed Hamim* dan Mohd. Azam Hamzah*
Kata penunjuk: pemindahan teknologi, penilaian keberkesanan latihan, latihan teknikal ternakan
[Abstract] [PDF]
- Tasek Bera Forest Reserve in Pahang: Deplete or conserve?
(Hutan Simpan Tasek Bera: Hapus atau pulihara?)
Hairazi Rahim*, Tapsir Serin* and Mohd Amirul Mukmin Abdul Wahab*
[Abstract] [PDF]