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Economic and Technology Management Review Vol. 25 (2026)
  • 2026 • ISSN 1823-8149 •

 Editorial board Vol 25 (2026)

 1.  Engku Elini Engku Ariff (Dr.) - Chairman
 2.  Hairazi Rahim @ Abdul Rahim (Dr.)
 3.  Syahrin Suhaimee (Dr.)
 4.  Puan Suhana Safari Roslina Ali (Dr.)
 5.  Norzalila Kasron (Dr.)
 6.  Nik Rozana Nik Mohd Masdek (Dr.)
 7.  Aimi Athirah Ahmad – (Dr.)
 8.  Hazida Syima Hamazah – Secretary
 9.  Sivaganesh Loganathan

TABLE OF CONTENT

1. Identifying customer preferences for taufu-fa variants using Analytic Hierarchy Process methodology
   (Mengenal pasti preferensi pelanggan bagi varian taufu-fa menggunakan metodologi Proses Hierarki Analitik)
   Kamaruzaman Ahmad¹*, Nurmizayanti Arbaak Yunus¹, Mohd Hafizi Yahya¹, Nurul Farahida Abd Rahim¹, Mohd Afif Shahabudin¹ and Mohamad Badrul Amin Awang¹
   Keywords: customer preferences, taufu-fa, Analytic Hierarchy Process (AHP), sensory attributes, product development, pairwise comparison
   [Abstract] [Pdf]
   
   
2. Economic evaluation of partial mechanisation in young ginger production
   (Penilaian ekonomi bagi mekanisasi separa dalam pengeluaran halia muda)
   Norzalila Kasron*, Mohd Shahmihaizan Mat Jusoh² and Nurul Huda Sulaiman¹
   Keywords: cultivation, efficiency, ginger, mechanisation package, partial budgeting
   [Abstract] [Pdf]
   
   
3. Analysis of consumers’ preference for low-glycaemic-index (GI) pineapple granola snacks
   (Analisis keutamaan pengguna terhadap snek granola indeks-glisemik-rendah (IG))
   Suhana Safari¹, Muhammad Syafiq Ahmad Dani¹ and Khairunizah Hazila Khalid²
   Keywords: consumer preference, sensory evaluation, granola, low-glycaemic-index (GI), pineapple, purchase intention, price sensitivity
   [Abstract] [Pdf]
   
   
4. Understanding issues toward sustainability and innovation adoption in aquaculture: The Malaysian perspective
   (Memahami isu kelestarian dan penerimaan inovasi dalam sektor akuakultur: Perspektif Malaysia)
   Ahmad Zairy Zainol Abidin¹, Syahrin Suhaimee¹, Mohd Tarmizi Haimid¹, Mohd Hafizudin Zakaria¹ and Aimi Athirah Ahmad¹
   Keywords: aquaculture, sustainability, innovation adoption, fish feed alternatives
   [Abstract] [Pdf]
   
   
5. Health over price: Understanding consumer purchase intention for herbal infusions (roselle tisane)
   (Kesihatan lebih utama daripada harga: Memahami niat pembelian pengguna
   terhadap infusi herba (tisane rosel)
   Rawaida Rusli^1*, Aimi Athirah Ahmad¹, Nur Fazliana Md. Noh¹ and Tun Nurbrillinda Mokhtar¹
   Keywords: roselle tisane, consumers’ purchase intention, Klang Valley, SEM, TPB
   [Abstract] [Pdf]
   
   
6. Assessing smart farming technology usage among paddy farmers using a Fuzzy Logic index: Evidence from major granary areas in Malaysia
   (Penilaian tahap penggunaan teknologi pertanian pintar dalam kalangan pesawah padi. Pendekatan indeks Logic Kabur di kawasan jelapang utama Malaysia)
   Rosnani Harun¹, Engku Elini Engku Ariff¹, Hairazi Rahim¹, Nuruddin Mohamad Isa¹ and Nor Azlina Saari¹
   Keywords: smart farming technology, agricultural digitalisation, paddy farming, Fuzzy Logic index,
   technology usage gap and granary areas
   [Abstract] [Pdf]