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Market potential of Garcinia atroviridis Griff. (asam gelugur)
(Prospek pasaran bagi Garcinia atroviridis Griff. (asam gelugur))

 

Garcinia atroviridis (asam gelugur) is usually grown in the Peninsular Malaysia,Thailand and India. Asam gelugur is categorised as spices because of its aesthetic value, which is widely used for culinary and medicinal purposes. This study was carried out to assess the socioeconomic status of the community involved in the cultivation and marketing of asam gelugur, to identify the value chain and the economic production of asam gelugur cultivation, and to determine the marketing potential of this fruit species. asam gelugur can be very viable if it is commercially exploited. The selection of plant accessions and cultivation techniques has the potential to produce low trees and high production in a short time. This will encourage villagers and farmers to expand their asam gelugur plants. The competitive market price of asam gelugur products also contributes to high returns to farmers. Asam gelugur-based products are beginning to be given attention by new entrepreneurs to meet the demand for health care products market. High demand for the pharmaceutical and medical sector assures the entrepreneurs of the demand for asam gelugur 

Abstrak

Garcinia atroviridis (asam gelugur) biasanya ditanam di semenanjung Malaysia, Thailand dan India. Pokok asam gelugur dikategori sebagai tanaman rempah ratus kerana nilai estetika yang banyak digunakan dalam kulinari dan perubatan. Kajian ini dijalankan untuk menilai status sosioekonomi masyarakat yang terlibat dalam penanaman dan pemasaran asam gelugur untuk mengenal pasti rantaian nilai dan pengeluaran ekonomi penanaman asam gelugur, serta untuk menentukan potensi pemasaran spesies buah ini. Asam gelugur sangat berdaya maju jika ia diusahakan secara komersil. Pemilihan aksesi tanaman dan teknik penanaman berpotensi menghasilkan pokok yang rendah dan mengeluarkan hasil yang cepat. Ini menggalakkan petani untuk meluaskan tanaman asam gelugur. Harga pasaran produk asam gelugur yang kompetitif juga menyumbang kepadapulangan yang tinggi kepada petani. Pengeluaran produk berasaskan asam gelugur mula di beri perhatian oleh usahawan baru bagi memenuhi permintaan pasaran produk kesihatan. Permintaan yang tinggi bagi sektor farmaseutikal dan perubatan memberi jaminan kepada pengusaha terhadap permintaan asam gelugur di kalangan usahawan. 

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Economic and Technology Management Research Centre,
MARDI Headquarters, Persiaran MARDI- UPM, 43300 SERI KEMBANGAN,
SELANGOR, MALAYSIA
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