Economic and Technology Management Review Vol. 22 (2024)
• 2024 • ISSN 1823-8149 •
Editorial board Vol 22 (2024)
1. Mohd Rashid Rabu -Chairman
2. Engku Elini Engku Ariff (Dr.)
3. Syahrin Suhaimee (Dr.)
4. Roslina Ali (Dr.)
5. Hairazi Rahim @ Abdul Rahim (Dr.)
6. Norzalila Kasron (Dr.)
7. Nik Rozana Nik Mohd Masdek (Dr.)
8. Aimi Athirah Ahmad – Secretary
9. Hazida Syima Hamazah
10. Sivaganesh Loganathan
List of Reviewers Vol 22 (2024)
1. Prof. Dr. Norsida Man (UPM)
2. Assoc. Prof. Dr. Nitty Hirawaty Kamarulzaman (UPM)
3. Assoc. Prof. Dr. Keshminder Singh Jit Singh (UiTM)
4. Ts. Dr. Mohd Talmizie Amron (UiTM)
5. Dr. Khauthar Ismail (USM)
6. Dr. Humaida Banu (UKM)
7. Dr. Nurul Nadia Ramli (UPM)
TABLE OF CONTENT
- Consumer’s and rice miller’s preference towards MARDI parboiled rice
(Persepsi pengguna dan pengilang padi terhadap beras rebus MARDI)
Engku Elini Engku Ariff1, Nik Rahimah Nik Omar1, Aimi Athirah Ahmad1, Hanisa Hosni2,
Suzalyna Mos3, Nurul Huda Sulaiman1 and Bashah Ahmad1
Keywords: MARDI parboiled rice, WTP, consumer preference
[Abstract] [Pdf] - The acceptance of watermelon cultivation technology among farmers in Malaysia
(Penerimaan teknologi penanaman tembikai di kalangan petani Malaysia)
Norzalila Kasron1*, Anuar Abdullah2, Mohd Nur Hafiz Mat Azmin3, Nurul Nadia Ramli4 and
Nur Fazliana Md. Noh1
Keywords: cultivation, SEM, TAM, technology, watermelon
[Abstract] [Pdf] - Consumer’s preference towards fresh coconut and coconut based food products in Malaysia
(Kecenderungan pengguna terhadap kelapa segar dan produk makanan berasaskan kelapa di Malaysia)
Mohd Hafizudin Zakaria* and Muhammad Faireal Ahmad
Keywords: coconut industry, coconut product, consumer preference
[Abstract] [Pdf] - Beyond technological promises: Unveiling Kampung Roban’s socio- cultural landscape
(Di sebalik jaminan teknologi: Menyingkap tabir landskap sosiobudaya Kampung Roban)
Mohd Amirul Mukmin Abdul Wahab, Syahrin Suhaimee, Engku Elini Engku Ariff and
Rosnani Harun
Keywords: technology acceptance model (TAM), cultural identity, traditional rice varieties
[Abstract] [Pdf]
The Director General of MARDI wishes to convey his gratitude and appreciation to all referees who have contributed towards the production of this publication:
- Prof. Dr. Norsida Man (UPM)
- Assoc. Prof. Dr. Nitty Hirawaty Kamarulzaman (UPM)
- Assoc. Prof. Dr. Keshminder Singh Jit Singh (UiTM)
- Ts. Dr. Mohd Talmizie Amron (UiTM)
- Dr. Khauthar Ismail (USM)
- Dr. Humaida Banu (UKM)
- Dr. Nurul Nadia Ramli (UPM)