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Abstract
In Malaysia, sweet potato is a cash crop commodity and contributes significantly to the agro-food commodities in Malaysia. OECD/FAO Agricultural Outlook 2020/2029 forecasted Malaysian food consumption for the root and tubers group (including sweet potato) to be 4.0 kg/capita/year in 2029. Due to the untapped potential of sweet potatoes, this paper aimed to review the current status of the sweet potato industry in Malaysia. Both primary and secondary data were utilised in this study. The primary data was collected through a semi-structured questionnaire on selected sweet potato farmers via a case study method for gaining in-depth understanding on the phenomena. Based on the secondary data, there is a significant increase in terms of area, production and self-sufficiency. The domestic market also shows an increase in per capita consumption. Interestingly, the sweet potato export recorded a significant increase of almost 96.7% in 2021 from 2016 that followed suit a decreasing trend in Malaysian sweet potato imports. Price and margin analyses had been revealed for the understanding of the behavior of the ex-farm, wholesale and retail price of the selected sweet potatoes based on the availability of the data obtained. Insufficiency supply, labour shortage (large-commercial farms), higher input cost, insufficiency and quality of sweet potato planting material had been identified as issues and challenges among sweet potato farmers during the study. SWOT analysis also had been carried out for the critical success factors for the future and long-term towards maximising the fullest potential of the sweet potato industry in Malaysia.

Abstrak
Di Malaysia, ubi keledek merupakan tanaman kontan dan telah menyumbang secara signifikan terhadap sektor agromakanan di Malaysia. OECD/FAO 2020/2029 telah meramalkan penggunaan makanan di Malaysia untuk sektor ubian ialah 4 kg/kapita dalam setahun pada tahun 2029. Susulan daripada potensi ini, kajian bertujuan mengkaji status semasa industri ubi keledek di Malaysia. Kedua-dua data primer dan sekunder telah digunakan Data primer dikumpul melalui soal selidik semi-struktur terhadap petani terpilih menerusi kajian kes. Berdasarkan data sekunder, terdapat peningkatan yang signifikan dari segi luas kawasan, pengeluaran dan kadar sara diri. Pasaran tempatan juga menunjukkan peningkatan dalam per kapita penggunaan keledek. Penemuan kajian juga mendapati eksport ubi keledek telah meningkat sehingga 96.7% pada tahun 2021 daripada tahun 2016 dan pengurangan di dalam import ubi keledek. Analisis harga dan margin juga telah dijalankan untuk menunjukkan gelagat harga ladang, harga borong dan runcit ubi keledek berdasarkan ketersediaan data yang diperoleh. Kekurangan bahan mentah yang mencukupi, kekurangan tenaga kerja (ladang komersil), peningkatan kos input, kualiti bahan tanaman juga telah dikenal pasti sebagai isu dan cabaran dalam kalangan petani keledek. Analisis SWOT juga telah dijalankan untuk mengenal pasti faktor kritikal yang mempengaruhi kejayaan ubi keledek pada masa hadapan dan dalam jangka masa panjang di dalam memaksimumkan potensi ubi keledek di Malaysia

 

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