Economic and Technology Management Review Vol. 11b (2016) • 2016 • ISSN 1823-8149 •
Editorial
Tapsir Serin – Chairman
Rozhan Abu Dardak (Dr.)
Engku Elini Engku Ariff (Dr.)
Chubashini Suntharalingam (Dr.)
Hazida Syima Hamazah
Sharfah Robiaah Tengku Embong
Nik Rozana Nik Mohd Masdek – Secretary
TABLE OF CONTENT
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Intellectual property management and commercialisation of agricultural research: A case of MARDI
[Abstract] [PDF]
(Pengurusan harta intelek dan pengkomersialan penyelidikan pertanian: Satu kajian kes MARDI)
Sharif Haron*, Tapsir Serin**, Nik Rozana Nik Mohd Masdek**, Amanah Mustakimah Siraj***, Mohammad Fauzy Tambi***, Siti Shurazizah Sukhur****,Badaruzzaman Mohamad Noh**** and Allicia Jack*
Keywords: Intellectual property, agriculture research investment, agricultural research and development (R&D), commercialisation, MARDI -
Technology adoption decision among food manufacturers: What are the critical factors?
[Abstract] [PDF]
(Keputusan mengguna pakai teknologi dalam kalangan pengilang makanan: Apakah faktor kritikal?)
Suwardi Afandi Ahmad*, Mohd Yunus Sharum**, Yaseer Suhaimi Mohd*** and Tapsir Serin****
Keywords: technology adoption decision, innovation, factor analyses, food manufacturers -
Development of herbal selection criteria for Malaysian herbal industry
[Abstract] [PDF]
(Pembangunan kriteria pemilihan herba untuk industri herba Malaysia)
Mohd Hafizudin Zakaria*, Amin Mahir Abdullah**, Nitty Hirawaty Kamarulzaman** and Ismail Abd. Latif**
Keywords: Delphi method, factor analysis, herbal selection criteria, herbal industry -
Functional food business potential analysis in Malaysia, Thailand, Indonesia and The Philippines
[Abstract] [PDF]
(Analisis potensi perniagaan bagi makanan fungsian di Malaysia, Thailand, Indonesia dan Filipina)
Nor Amna A’liah Mohammad Nor*, Nik Rozana Nik Mohd Masdek* and Nurul Huda Sulaiman*
Keywords: functional food, health food, Boston matrix -
Perceptions and inclinations of consumers towards the purchase of fresh agricultural produce via e-business
[Abstract] [PDF]
(Persepsi dan kecenderungan pengguna terhadap pembelian barangan segar pertanian melalui e-perniagaan)
Suhana Safari* and Salmiah Mahnoon*
Keywords: e-business, e-commerce, fresh agriculture produce, perception, behaviour, acceptance -
Economic values of conservation attribute options in Cameron Highlands
[Abstract] [PDF]
(Nilai-nilai ekonomi pilihan atribut pemuliharaan di Cameron Highlands)
Hairazi Rahim*, Mohd Amirul Mukmin Abdul Wahab*, Mohd Zaffrie Mat Amin*, Azahar Harun* and Mohd Tarmizi Haimid*
Keywords: Cameron Highlands, economic valuation, choice experiment, willingness to pay -
Analisis deskriptif penilaian pengguna portal Pusat Ilmu (e-Perpustakaan) MARDI
[Abstract] [PDF]
[User ratings descriptive analysis towards Knowledge Centre portal (e-Library) MARDI]
Nurzafirah Mat Zin @ Mohd Zain*, Hazida Syima Hamazah*, Mohd Shahar Saad*, Rohayah Maliki*, Ahmad Farez Saufi Masruddin*, Nik Rozana Nik Mohd Masdek** dan Ainur Aqidah Hamzah***
Kata kunci: penilaian dan kepuasan, portal Pusat Ilmu (e-Perpustakaan), portal, sumber maklumat elektronik, Katalog Akses Awam Dalam Talian (OPAC), pangkalan data atas talian