Economic and Technology Management Review Vol. 9b (2014) • 2014 • ISSN 1823-8149 •
Editorial
YM Tengku Dato’ Mohd Ariff Tengku Ahmad – Chairman
Rozhan Abu Dardak (Dr.)
Tapsir Serin
Rosiah Hamzah
Nik Rozana Nik Mohd Masdek – Secretary
TABLE OF CONTENT
- Competitiveness of Malaysian fresh agricultural and agro-based products in global markets: A case study in the United Arab Emirates
(Daya saing produk segar dan produk berasaskan pertanian Malaysia di pasaran global: Kajian kes di Amiriah Arab Bersatu)
Roslina Ali* and Rozhan Abu Dardak*
Keywords: agricultural fresh and processed products, UAE, export markets, competitiveness
[Abstract] [PDF] - Status and potential of mushroom industry in Malaysia
(Status dan potensi industri cendawan di Malaysia)
Mohd Zaffrie Mat Amin*, Azahar Harun* and Mohd Amirul Mukmin Abdul Wahab*
Keywords: mushroom, import, export, trade, Malaysian industry
[Abstract] [PDF] - Model logik kabur sebagai alternatif untuk pemilihan usahawan
(Fuzzy logic model as an alternative for entrepreneur selection)
Mohd Fadil Mohd Yunus*, Aslinah Lee Nyuk Fong*, Azmi Abd Razak*, Mohd Hairy Azwan Mohd Bakhtiar** dan Yaseer Suhaimi Mohd***
Kata penunjuk: model logik kabur, penilaian pemilihan usahawan
[Abstract] [PDF] - Consumer preferences and purchasing intention towards a new healthy snack product
(Penerimaan dan pertimbangan untuk membeli dalam kalangan pengguna terhadap produk snek sihat baharu)
Rashilah Mohamad*, Nur Fazliana Md. Noh* and Sharifah Samsiah Mohamad**
Keywords: correct prediction rate, snack product, consumer acceptance, purchasing intention, granola bar, MARDI
[Abstract] [PDF] - Indeks kepuasan hati pelanggan dalaman MARDI: Perbandingan antara kumpulan kerja
(Internal customer satisfaction index in MARDI: Comparison between working group)
Fadhilah Annaim Huda Hashim* dan Maria Ibrahim**
Kata petunjuk: indeks kepuasan hati, pekerja, kualiti, MARDI
[Abstract] [PDF] - Consumer acceptance and preference towards frozen smoked fish developed by MARDI
(Penerimaan pengguna terhadap ikan salai sejuk beku yang dibangunkan oleh MARDI)
Nur Fazliana Md Noh*, Rashilah Mohamad*, Rozhan Abu Dardak* and Che Rohani Awang**
Keywords: smoked fish, consumer acceptance, consumer preference, dory, African catfish
[Abstract] [PDF] - Persepsi pengeluar snek terhadap pembungkusan dan pelabelan
(Perception of snack producers towards packaging and lebelling)
Suwardi Afandi Ahmad* dan Mohd Arif Wahid**
Kata penunjuk: persepsi, snek, pembungkusan dan pelabelan
[Abstract] [PDF] - Potensi pasaran kuih-muih tradisional sejuk beku di Selangor
(Market potential of frozen traditional cakes in Selangor)
Sharina Shamsudin*, Rozhan Abu Dardak**, Mohd Nizam Mohd Nizat* dan Suwardi Afandi Ahmad*
Kata Penunjuk: teknologi pembekuan makanan, pasaran produk sejuk beku, produk sejuk beku, kecenderungan pengguna, saluran perolehan
[Abstract] [PDF] - Factors affecting user’s perception towards Tasek Bera wetland area in Pahang
(Faktor yang memberi kesan kepada persepsi pengguna terhadap kawasan tanah lembap Tasik Bera di Pahang)
Hairazi Rahim*, Mad Nasir Shamsudin**, Alias Radam*** and Awang Noor Abdul Ghani****
Keywords: dimensions, environmental perception, Tasek Bera wetland area, EFA
[Abstract] [PDF] - Sharing of knowledge on rice technology through publications
(Perkongsian maklumat teknologi padi melalui penerbitan)
Rosiah Hamzah, Mahani Saim, Hazida Syima Hamazah and Syahirah Abd. Razak
Keywords: rice research, publications, journals, bulletins, research disciplines
[Abstract] [PDF]