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e-ETMR is an electronic version of the Economic and Technology Management Review, a technical bulletin published by the Malaysian Agricultural Research and Development Institute (MARDI). This bulletin contains technical articles in social science, covering agricultural, resource and environmental economics, agribusiness and marketing, business management, technology management and policy studies. It publishes the latest research in social sciences by research scientists and academicians from research institutions and universities, and aims to be an international forum for all scholars to share their research findings and knowledge for the benefit of society. All articles are reviewed by subject matter experts to ensure originality, relevance and quality. The journal is published once a year and all issues are available on-line.
Economic and Technology Management Review Vol. 15 (2020) • 2016 • ISSN 1823-8149 •
Editorial
Tapsir Bin Serin – Chairman
Engku Elini Engku Ariff (Dr.)
Hairuddin Mohd. Amir (Dr.)
Roslina Ali (Dr.)
Hairazi Rahim@ Abdul Rahim (Dr.)
Chubashini Suntharalingam (Dr.)
Norzalila Kasron (Dr.)
Mohd Nizam Mohd Nizat
Aimi Athirah Ahmad (Secretary)
TABLE OF CONTENT
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Indigenous fruits consumption in Sabah and Sarawak
[Abstract] [PDF]
(Penggunaan buah-buahan nadir di Sabah dan Sarawak)
Norzalila Kasron*, Nik Rozana Nik Masdek* and Nor Azlina Saari*
Keywords: indigenous fruits, consumption, logistic regression -
Total productivity and technical efficiency of coconuts in Malaysia
[Abstract] [PDF]
(Jumlah produktiviti dan kecekapan teknikal tanaman kelapa di Malaysia)
Nor Amna A’liah Mohammad Nor*, Engku Elini Engku Ariff*, Nik Rahimah Nik Omar*, Ahmad Zairy Zainol Abidin*, Rasmuna Mazwan Muhammad*, Hairazi Rahim*, Mohd Syauqi Nazmi* and Nurul Huda Sulaiman*
Keywords: coconut, technical efficiency, total productivity -
The assessment of input factors and technical efficiency of rice production at Integrated Agriculture Development Authority (IADA) Pekan and Rompin
[Abstract] [PDF]
Penilaian faktor input dan kecekapan teknikal (TE) pengeluaran padi di Kawasan Pembangunan Pertanian Bersepadu (IADA) Pekan dan Rompin
Hairazi Rahim*, Engku Elini Engku Ariff*, Asruldin Ahmad Sobri* and Mohd Amirul Mukmin Abdul Wahab*
Keywords: rice production, technical efficiency, input factors, inbred variety -
Impact of urban farming technology on urban community in Malaysia
[Abstract] [PDF]
(Impak teknologi pertanian bandar kepada komuniti bandar di Malaysia)
Rasmuna Mazwan Muhammad*, Nik Rozana Nik Mohamed Masdek*, Mohd Tarmizi Haimid*, Siti Zahrah Ponari* and Zulhazmi Sayuti**
Keywords: urban farming, urban community, household spending, impact -
Consumers’ purchase intention towards prebiotic fortified kuini juice: A preliminary study
[Abstract] [PDF]
(Niat pembelian dalam kalangan pengguna terhadap minuman jus kuini berciri prebiotik: Kajian rintis)
Rawaida Rusli*, Nur Fazliana Md. Noh*, Nor Zalila Kasron*, Saiful Bahri Saari** and Hadijah Hassan**
Keywords: consumer, purchase intention, prebiotic fortified kuini juice, local fruit -
Economic production of selected ornamental plants: Multispecies and Arundina orchid
[Abstract] [PDF]
(Ekonomi pengeluaran tanaman hiasan terpilih: Tanaman multispesies dan orkid Arundina)
Mohd Zaffrie Mat Amin*, Hanim Ahmad**, Nik Rozana Nik Masdek*, Mohd Tarmizi Haimid and Muhamad Syafiq Ahmad Dani*
Keywords: cost analysis, commercialisation, income statement, ornamental plants, production costs -
Visitors perception: A case study of MARDI’S 50 year celebration programme
[Abstract] [PDF]
(Kajian persepsi pengunjung terhadap Program Sambutan 50 Tahun MARDI)
Aimi Athirah Ahmad*, Hairuddin Mohd Amir* and Zawiyah Pono*
Keywords: event tourism, visitor perceptions, factor analysis, binary logistics, MARDI