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Economic and Technology Management Review Vol. 14 (2019) • 2019 • ISSN 1823-8149 •
Editorial
Tapsir Serin – Chairman
Rozhan Abu Dardak (Dr.)
Engku Elini Engku Ariff (Dr.)
Chubashini Suntharalingam (Dr.)
Hazida Syima Hamazah
Sharfah Robiaah Tengku Embong
Nik Rozana Nik Mohd Masdek – Secretary
TABLE OF CONTENT
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Fragrant rice overview: Benefits and implications of local production
[Abstract] [PDF]
(Tinjauan industri beras wangi: Faedah dan implikasi pengeluaran tempatan)
Engku Elini Engku Ariff*, Hairazi Rahim*, Rosnani Harun* and Asruldin Ahmad Sobri*
Keywords: cost of production, farmers’ acceptance and consumers’ preferences, benefits and implications -
The assessment of input factors and technical efficiency of rice in IADA Seberang Perak, Kerian and Barat Laut Selangor
[Abstract] [PDF]
(Penilaian faktor input dan kecekapan teknikal padi di IADA Seberang Perak, Kerian dan Barat Laut Selangor)
Hairazi Rahim*, Engku Elini Engku Ariff*, Asruldin Ahmad Sobri* and Mohd Amirul Mukmin Abdul Wahab*
Keywords: technical efficiency, input factors, inbred variety -
Price sensitivity analysis and factors influencing purchases of ornamental plants among local institutions
[Abstract] [PDF]
(Analisis sensitiviti harga dan faktor-faktor yang mempengaruhi pembelian tanaman hiasan dalam kalangan institusi tempatan)
Nik Rozana Nik Mohd Masdek*, Roslina Ali*, Aimi Athirah Ahmad*, Rasmuna Mazwan Muhammad* and Mohd Tarmizi Haimid*
Keywords: flower, market demand, Malaysia, floral marketing, willingness to pay -
The influence of service quality on entrepreneurs’ satisfaction and intention: An empirical study on MARDI’s consultancy and advisory service
[Abstract] [PDF]
(Pengaruh kualiti perkhidmatan terhadap kepuasan dan niat usahawan: Kajian empirikal mengenai perundingan dan khidmat nasihat MARDI)
Norzalila Kasron*, Zainal Abidin Mohamed*, Amin Mahir Abdullah*, Ismail Abd Latif*,
Juwaidah Sharifuddin*, Roslina Ali*, Mohd Nur Hafiz Mat Azmin*, Mohd Faiz Musa* and Che Nurul Akmal Che Mohamad*
Keywords: service quality, structural equation modelling, soft technology, MARDI’s SMEs, satisfaction -
Marketability of new product development towards minimising market failure: A case of mango fruit leather
[Abstract] [PDF]
(Kebolehpasaran pembangunan produk baharu ke arah meminimumkan ketidakupayaan pasaran: Kes gegelung mangga)
Rawaida Rusli*, Nur Fazliana Md. Noh*, Wan Zahidah Wan Zainon** and Hadijah Hassan**
Keywords: mango fruit leather, consumer acceptance, marketability, willingness to buy -
Modern agricultural practices among paddy farmers in IADA KETARA, Terengganu and IADA Kemasin Semerak, Kelantan
[Abstract] [PDF]
(Amalan pertanian moden dalam kalangan penanam padi di IADA KETARA, Terengganu dan IADA Kemasin Semerak, Kelantan)
Ahmad Zairy Zainol Abidin* and Hairuddin Mohd Amir*
Keywords: farmers’ practices, modernity, paddy farmers daily activities -
A study on the acceptance of MARDI mobile apps
[Abstract] [PDF]
(Kajian penerimaan terhadap aplikasi mudah alih MARDI)
Mohamad Zulkifly Zakaria @ Mustafa*, Elmaliana Albahari*,
Rasmuna Mazwan Muhammad**, Mohd Shafiq Azizan*, Muhammad Izzat Farid Musaddin*,
Mohd Fauzi Mohd Nazeri* and Siti Zahrah Ponari**
Keywords: knowledge dissemination, mobile technology, mobile apps, effectiveness of apps - Repurposing the utilisation of data in Agrobiodiversity Information System
(Pengubahan kegunaan khusus data dalam Sistem Maklumat Agrobiodiversiti)
Muhammad Izzat Farid Musaddin*, Azuan Amron**, Elmaliana Albahari*, Mohamad Zulkifly Zakaria @ Mustafa*, Mohd Shukri Mat Ali*** and Faizah Patahol Rahman*
Keywords: data transformation, extract, transform, load, talend, column, row
[Abstract] [PDF] - MARDI’s use of 4P marketing mix strategy for rare fruits planting material
(Penggunaan strategi bauran pemasaran 4P oleh MARDI bagi bahan tanaman buah-buahan nadir)
Faizah Salvana Abd Rahman*, Mohd Shukri Mat Ali @ Ibrahim*, Ariff Merican Din Merican*, Mohd Norfaizal Ghazalli* and Khadijah Awang*
Keywords: rare fruits, planting material, marketing, promotion
[Abstract] [PDF]