Economic and Technology Management Review Vol. 15

MARDI’s use of 4P marketing mix strategy for rare fruits planting material (Penggunaan strategi bauran pemasaran 4P oleh MARDI bagi bahan tanaman buah-buahan nadir)

Economic and Technology Management Review Vol.15

Youth perception and effectiveness of the Stimulate Programme in the Malaysian Fisheries Industry (Keberkesanan dan persepsi belia terhadap Program Rangsangan Kerajaan dalam Industri Perikanan Negara)

Impacts of COVID-19 on the Malaysian fresh tropical fruits supply chain (Impak COVID-19 terhadap penghasilan buah-buahan tropikal Malaysia)

A comparative analysis on the impact of COVID-19 towards selected fresh food price in Malaysia (Analisis perbandingan impak COVID-19 ke atas harga makanan segar terpilih di Malaysia)

Coffee industry in Malaysia: An overview and potential

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Economic and Technology Management Review Vol. 15 (2020) • 2020 • ISSN 1823-8149 •

Editorial

    Tapsir Bin Serin – Chairman
Engku Elini Engku Ariff (Dr.)
Hairuddin Mohd. Amir (Dr.)
    Roslina Ali (Dr.)
Hairazi Rahim@ Abdul Rahim (Dr.)
Chubashini Suntharalingam (Dr.)
    Norzalila Kasron (Dr.)
Mohd Nizam Mohd Nizat
    Aimi Athirah Ahmad (Secretary)

TABLE OF CONTENT

Indigenous fruits consumption in Sabah and Sarawak
(Penggunaan buah-buahan nadir di Sabah dan Sarawak)
Norzalila Kasron*, Nik Rozana Nik Masdek* and Nor Azlina Saari*
Keywords: indigenous fruits, consumption, logistic regression
[Abstract] [PDF]
Total productivity and technical efficiency of coconuts in Malaysia
(Jumlah produktiviti dan kecekapan teknikal tanaman kelapa di Malaysia)
Nor Amna A’liah Mohammad Nor*, Engku Elini Engku Ariff*, Nik Rahimah Nik Omar*, Ahmad Zairy Zainol Abidin*, Rasmuna Mazwan Muhammad*, Hairazi Rahim*, Mohd Syauqi Nazmi* and Nurul Huda Sulaiman*
Keywords: coconut, technical efficiency, total productivity
[Abstract] [PDF]
The assessment of input factors and technical efficiency of rice production at Integrated Agriculture Development Authority (IADA) Pekan and Rompin
Penilaian faktor input dan kecekapan teknikal (TE) pengeluaran padi di Kawasan Pembangunan Pertanian Bersepadu (IADA) Pekan dan Rompin
Hairazi Rahim*, Engku Elini Engku Ariff*, Asruldin Ahmad Sobri* and Mohd Amirul Mukmin Abdul Wahab*
Keywords: rice production, technical efficiency, input factors, inbred variety
[Abstract] [PDF]
Impact of urban farming technology on urban community in Malaysia
(Impak teknologi pertanian bandar kepada komuniti bandar di Malaysia)
Rasmuna Mazwan Muhammad*, Nik Rozana Nik Mohamed Masdek*, Mohd Tarmizi Haimid*, Siti Zahrah Ponari* and Zulhazmi Sayuti**
Keywords: urban farming, urban community, household spending, impact
[Abstract] [PDF]
Consumers’ purchase intention towards prebiotic fortified kuini juice: A preliminary study
(Niat pembelian dalam kalangan pengguna terhadap minuman jus kuini berciri prebiotik: Kajian rintis)
Rawaida Rusli*, Nur Fazliana Md. Noh*, Nor Zalila Kasron*, Saiful Bahri Saari** and Hadijah Hassan**
Keywords: consumer, purchase intention, prebiotic fortified kuini juice, local fruit
[Abstract] [PDF]
Economic production of selected ornamental plants: Multispecies and Arundina orchid
(Ekonomi pengeluaran tanaman hiasan terpilih: Tanaman multispesies dan orkid Arundina)
Mohd Zaffrie Mat Amin*, Hanim Ahmad**, Nik Rozana Nik Masdek*, Mohd Tarmizi Haimid and Muhamad Syafiq Ahmad Dani*
Keywords: cost analysis, commercialisation, income statement, ornamental plants, production costs
[Abstract] [PDF]
Visitors perception: A case study of MARDI’S 50 year celebration programme
(Kajian persepsi pengunjung terhadap Program Sambutan 50 Tahun MARDI)
Aimi Athirah Ahmad*, Hairuddin Mohd Amir* and Zawiyah Pono*
Keywords: event tourism, visitor perceptions, factor analysis, binary logistics, MARDI
[Abstract] [PDF]

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